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In this training I will reveal, the top secrets that top sales executives know about driving performance!

This may be the best 15 minutes you have invested this year.

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FREE eBook: How to Develop a Team of Master Coaches 

How to Develop Master sales Coaches

About Coaching Mastery

We teach your sales managers our leading-edge Focused Sales Coaching™ methodology online. This allows your sales managers to learn at their own pace and review the training whenever they need a refresher or encounter an obstacle.

As a result, we eliminate travel costs and time out of the region associated with traditional training.

We go way beyond just TEACHING your sales managers how to coach. We walk them through the entire process, step by step, and coach them every step along the way. We use a combination of monthly one-on-one coaching and group Q&A sessions.

We believe in “What Gets Measured Gets Done.” We work with senior sales management to establish, measure, and review key coaching metrics. This creates the cadence and accountability to keep your coaching program on track.

Steven works exclusively with your sales managers; you don’t get an associate or junior colleague. Steven understands the unique challenges and obstacles that sales managers face. He knows sales — inside and out; he’s been in the trenches and commanded the troops.

Coaching Mastery is for both new and tenured sales managers. There is no relationship between tenure and coaching effectiveness. Sales managers who are coachable, willing to put in the work, and embrace coaching will experience improvements in performance.

Coaching Mastery Delivers Results

Your sales managers will:
Coach more frequently
Follow a proven coaching methodology, and
Effectively develop each of their salespeople

Your salespeople will;
Be more engaged
Perform at a higher level, and
Exceed their sales objectives

You will;
Get a massive ROI and
Achieve great results. STAR Results!

The Four Essential Elements to Achieve Skill Mastery 

coaching mastery

Most sales management training programs ONLY provide training and tools. As a result, they fail to gain traction or deliver results.

sales management training


Our 5 Step Transformation Process

After coaching hundreds of sales managers, I’ve learned that there are five steps to developing master sales coaches.

Step 3:

Coaching Tools

sales manager training program

Coaching Enablement Tools

Step 4:

1-on-1 Coaching

sales manager training program

Coaching the Coach

Step 5:


sales manager training program

Keeping the Program on Track

Here is What You Get

All the training, exercises, coaching, reinforcement, tools you need to become a master sales coach, without missing a day in the field.


COACHING SKILLS BENCHMARK                                                                                                    VALUE $1000

When we start the program, we benchmark each sales managers’ coaching strengths and areas for development and we do a second assessment 6 months later to gauge the improvements. The Coaching Effectiveness Snapshot™ is a proprietary 180-degree assessment that provides feedback on six dimensions of effective sales coaching, as seen by the salespeople who receive coaching and includes a detailed report and a debriefing session.

Coaching Assessment

6 MONTHS OF ONE-ON-ONE FOCUSED EXECUTIVE COACHING                                                   VALUE $6000

Direct one-on-one access to Steven to reinforce, sustain, and master the Focused Coaching Methodology. Steven will work with your sales managers to put their coaching skills into action. Coaching is critical to creating skill mastery. We provide sales managers with ongoing reinforcement to ensure they become master sales coaches.

Executive Coaching


In Focused Sales Coaching, you will learn how to effectively coach your salespeople into top performers – leading to increased sales, better engagement, and improved job satisfaction. Steven will teach you his five-step coaching process that will develop and inspire your salespeople to improve their performance.

Focused Sales Coaching

6 MONTHS LIVE VIRTUAL Q&A CALLS                                                                                              VALUE $1200

These 60-minute interactive calls led by Steven personally and designed to give direct, specific feedback on your coaching challenges, questions, successes, and more. Steven wants you to overcome any roadblocks in your journey to become a master coach. With these monthly live calls, you’ll never be without support and guidance.



For all those quick chats, daily inspiration, and urgent questions, you’ll have access to Steven, along with the private Facebook community of other sales managers, where you can learn together and share your wins and questions with sales managers on the same journey.

private facebook group

ACCESS TO STEVEN’S TOOLS, TEMPLATES, AND RESOURCES                                            VALUE $1500

Why recreate the wheel when you don’t need to? Now you can have access to all of Steven’s tried and true resources, eBooks, templates like his Field Visit Report, Coaching Optimizer, and Coaching Journey templates, so you can start implementing your new skills.

sales manager coaching

VALUE $10,900

See What Sales Experts Have to Say

Sales management review

Ken Thoreson, President Acumen Management Group LTD

The Coaching Mastery Program uses the Adult Learning Model with video methodology and combines coaching tools, workbooks, quizzes, one on one coaching to make the training stick. I highly recommend this important course on learning how to coach salespeople effectively.”

Anthony Iannarino, International Speaker and Author of The Only Sales Guide You’ll Ever Need

“If you want the fastest and surest path to better sales performance, the answer is coaching. Steven Rosen’s Coaching Mastery Program will give the tools and techniques you need to coach your team to greater success now.”

sales management review

Mike Weinberg, Author of the #1 Amazon Bestseller, Sales Management. Simplified.

“There is not a single sales manager who wouldn’t benefit from the Coaching Mastery Program by Steven Rosen. Stop making excuses for why you can’t or don’t have time to coach your people and take advantage of Steven’s expertise at developing great sales leaders.”

We’ve Helped Transform Hundreds of Managers Into Master Coaches 


Sales management review

Mike Dahab, National Sales Manager

“I found the initial assessment allowed me to understand the areas that I could improve on to become a better coach. The online learning program provided me with a methodology which Steven supported with coaching every time I had an issue. I highly recommend the STAR Coaching Mastery Program to any sales manager who wants to grow their skills and their sales.”

Sales management training testimonial;

Paul Cooper, VP EMEA & Asia Litmos by CallidusCloud

“The STAR Coaching Mastery Program is based on Steven’s many years of experience coaching. The format is easy to digest with useful supporting materials, tools, and appropriate quizzes. The monthly coaching sessions helped me perfect my skills.”

sales management training testimonial

Marie-Hélène Gagnon, Regional Sales Manager

“The STAR Coaching Mastery Program has helped me focus on coaching my people. Guiding and empowering my team to find answers for themselves, take- action, and be accountable. Steven’s one on one coaching has proven to be extremely valuable.”


See What Our Customers Say

Steven helped us implement a business planning and performance management program. This helped provide our sales team with a defined purpose and greater focus. We held our team focused on three metrics and we experienced strong results after several months. Steven continues to coach my sales leaders to help keep the program relevant and sales on track. Steve, Thanks for helping us “Crush It”





Chris Traikos, President, Vitran Express and National Fast Freight

I have had the great experience of being coached by Steven over the past few years in my various roles in the Pharma/Medical Device role. Steven has the unique ability to understand the different business challenges I am facing. I most admire that he is not afraid to tell me what I need to hear. He challenges me to take action that has resulted in making a difference to my business. Steven has an incredible passion for coaching sales leaders to inspire their teams. He is an exceptional listener, and I appreciate that he holds me accountable to make the changes I committed to doing. Working with Steven has made me a stronger leader. I highly recommend Steven’s coaching program.




George Saltzberg, Director of Sales

Having worked with Steven over a number of years, he has proved to be a highly effective personal and business coach. His specialty is how to drive great sales performance, but he has helped me with a wide range of development areas over the years. He doesn’t pull his punches, but if you want to make a change, he will relentlessly be there to help you achieve your goals!

Ben Massingham

Novartis logo




Ben Massingham, Vice President, Neuroscience at Novartis

Steven is a strategic and driven sales career professional who possesses strong skills in listening, learning and observation. From there he is surgical and articulate in providing guidance to individuals and their teams to put into perspective and actions their goals with the sole intention of crushing them as he says. I have been and currently, continue to use Steve in his services as a strong guide.

Pierre BourreEssilor




Pierre Bourre, Vice President Sales & Business Development

Steven has contributed significantly to the success of my Eye Care Team for the past 2 years. A great coach and mentor, Steven supported me with some amazing coaching tools and many other strategic plans that contributed to my development. His approach made a huge difference in my coaching effectiveness.”




Sebastien Drapeau, Associate Director Sales


I’ve worked with Steven over the last 2 years and he has been a tremendous resource & value-added contributor.

His no-nonsense coaching approach is very refreshing, and he challenges you in a way that allows you to self-reflect on what needs to happen to ensure you are successful at leading/motivating your team and surpassing your performance objectives.  He has a clear & direct communication style and he’s always accessible when you need him.  Thank you for your guidance and leadership!

Novartis logo



Nada Scanga, Associate Sales Director

Steven is a skilled Executive Sales Coach and Business Leader who has contributed greatly to the growth and development of my Sales Leaders.

Paul Daigle

Alcon logo




Paul Daigle, Director of Sales, Alcon Canada

I hired Steven to work with my Sales Management team. Steven was able to identify our needs and put a program together that benefited our organization by providing the necessary coaching and strategy to gain the positive results we wanted.






Rick Denley, Director Sales & Marketing

I have worked with Steven for a number of years and met once per month on a regular basis. A testament to his quality work was that I kept to a monthly schedule when I had the option of cutting back or hiring another consultant. Steven has great insight into the Canadian Pharmaceutical market. His listening skills are excellent and though well thought out probes, he is able to assist me in problem-solving and achieving optimal outcomes. His blog and newsletters also have some very pertinent content. I would definitely recommend Steven!






John Raaby, Senior District Sales Manager

Steven has contributed enormously to the development team of sales managers. His communication skills and ability to build strong relations make him a great coach. The return on investment is positive! Thanks, Steven.






Gina Gauvin, National Sales Director

Steven knows how to ask the right questions. Our interactions helped me challenge personnel bias most likely affecting my prioritization of actions. Great listener but knows how to tell it straight, direct and quick when required.






Jean-Francois Dansereau, Brand Director Neuroscience

Steve is a great sales coach. Through the short period of time I worked with Steve, he added significant value and helped me refine my sales management skills to better coach and motivate my team to reach new heights. I would not hesitate in recommending Steve to any new sales manager who wants to be efficient in their new role quickly.






Louie-Anne Gauthier, B.A.A., M.Sc., PMP, Associate Sales Director

Steve is a great communicator who is really devoted to making you reach your personal goals. His style of coaching is straightforward and honest. He makes you think through the issues facing you in an inquisitive manner that makes you ask the right questions to get you closer to your goals. He is persistent and has a great sense of humour.






Orchid Jahanshahi, National Sales Director

Steve has worked with myself and my leadership team on several different projects. His deep knowledge of coaching and performance management has greatly helped us progress against our development goals and accelerate business performance. He’s a good business partner and a valuable asset to any team that is focused on driving superior performance.

Pierre Bourdage





Pierre Bourdage, Vice President Neuroscience & MS

Steven’s experience and focus regarding the implementation of the strategies and tactics with front-line managers have helped improve engagement at all levels.






Todd Daymond, Medical Aesthetics Marketing and Sales Executive

Steven has brought tremendous insights and perspectives – hiring a coach is a first step to elevate potential, achieve goals and develop as Manager – Steven is a career catalyst.






Melanie Paquette, Associate Sales Director

I have been working with STAR Results since 2004 and have been impressed with the positive impact they have had on our business. Steven has worked extensively with our sales management team and is helping Allergan develop a high-performance sales organization. Allergan Canada’s Facial Aesthetics’ business has enjoyed strong growth over the past 5 years. Steven has been a valuable partner and personal mentor and contributed in part to our success.






Stu Folwer, Business Unit Director

After several sessions, I began to experience improvements in my personal and professional effectiveness. I have begun to tackle each day with the energy and focus that I once had. I would highly recommend Steven to business associates who are looking for greater personal and business success.



Ara Soukiassian, President
Steven brings a wealth of sales management experience to the table. He has been an excellent resource for us in terms of sales force strategic planning and introducing programs to enhance the level of coaching and execution with our managers. Steven’s flexibility and quick response time were also important in ensuring proposed solutions fit the needs of our business.

Warner Biddle




Warner Biddle, Vice President

Let’s Schedule a Meeting to Talk About Transforming Your Managers into Master Sales Coaches

Let’s Schedule a Meeting to Talk About Transforming Your Managers into Master Sales Coaches

Let’s Schedule a Meeting to Talk About Transforming Your Managers into Master Sales Coaches

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