Sales Management Tip: The Pen is Mightier than the Sword

sales management tip

Tip #6: The Power of the Pen

Coaching is the most important skill to effectively develop top sales performers. I have found that many sales managers have never learned how to be effective coaches. There is little or no training on coaching and senior sales leaders fail to role model and reinforce effective coaching.

  • How many times do you have an agreement in a business review to do a specific activity and realise that a few months later that it didn’t happen?
  • How many times does your sales rep agree to work on a specific skill only to find out that there has been little or no change in that skill?

Time and time again we are disappointed that important things just don’t happen. The problem is that your sales people are overloaded. As much as they agree to specific actions, they get lost in the day-to-day demands and forget many of their commitments. What steps need to be taken to increase the likelihood of follow through on a commitment?

To increase the chance that you or your sales reps will achieve a goal they have set for themselves it is critical to have them commit their plan to paper, write it down! When people put pen to paper it has two key benefits. Firstly, they have thought out what specific activities/steps they need to do to achieve their goal(s) and secondly the process of writing crystallizes in the brain what they intend to do. This speaks to commitment. With a written commitment the sales rep takes ownership of the outcome.

Sales executives and managers who are looking for more Sales Management tips to take their game to the next level look for my new book 52 Sales Management Tips: The Sales Manager’s Success Guide launching

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Steven Rosen 2022

Hi, I’m Steven Rosen, and I’ve been coaching sales executives for over 20 years!


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Steven Rosen - Executive Sales Coach


Steven A. Rosen

Steven helps companies transform sales managers into great sales leaders. His focused coaching helps clients achieve greater personal and professional success. Steven is the author of 52 Sales Management Tips - The Sales Manager’s Success Guide.

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