Strategy Execution On Media

Execution is the discipline of getting the most important things done, really well!

Is Your Team Struggling to Execute?

Your not alone.

HBR found that the number one challenge facing corporate leaders is Strategy Execution amongst a list of some 80 issues, including innovation, geopolitical instability, and top-line growth.

We also know that execution is difficult. Studies have found that two-thirds to three-quarters of large organizations struggle to implement their strategies.

It is well recognized that 90% of organizations fail to effectively execute. Effective strategy execution isn’t easy, otherwise, everyone would be doing it.

HBE March 2015

Without strategy, execution is aimless. Without execution, strategy is useless.”

-Morris Chang, CEO, TSMC

Here is a tale of two Business Units

Business Unit 1: Brilliant Marketing Process

  • The marketing team is busy working on the following year’s brand plans
  • After much work, countless PowerPoint slides and numerous presentations the plan gets approved
  • You are asked to increase your sales and reduce your marketing expenditures
  • The plans get rolled out in a couple of months at a National Sales Meeting

Business Unit 2: Add a Strategy Execution Process

  • Once the marketing plans are finalized, you bring the team together to develop a strategy execution plan
  • The team aligns on what is critical for success: how you are going to achieve them, and how you are going to measure success
  • You roll out both the marketing plans and the execution plan at a National Sales meeting
  • The sales management team keeps the sales team focused on execution throughout the year
  • You have cadence in place to keep the plan on track

Questions:

  • Is your team getting the results you desire?
  • Do you want to consistently crush your sales objectives?
  • Do you have a well-defined marketing process?
  • Do you have a well-defined execution process?
  • What is your biggest challenge preventing you from achieving the results you desire?
  • Do you want to consistently crush your sales objectives?

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Don’t leave execution to chance.

Executional Excellence requires planning, leadership and discipline!

Introducing The Focused Strategy Execution Program

Designed to Bridge the Gap Between Strategy and Execution 

What is Focused Strategy Execution?

Focused Strategy Execution is a structured approach to planning, leading and tracking execution. Using a combination of facilitated management sessions, executive coaching and consulting, STAR Results guides clients to effectively execute in a way which aligns your marketing plans with your critical success factors and specific desired behaviours to execute with excellence.

It allows senior management and front-line sales managers to track progress and ensures alignment on execution through monthly and quarterly meetings. You get visibility on how well you are doing through reporting and dashboards.

How Does Focused Strategy Execution Work?

The Focused Strategy Execution Program is a rigorous 3-step training, coaching and consulting program.

Step 1:

Strategy Execution Plan

We facilitate the execution planning meeting. Your management team defines and prioritizes what they need to do to be successful. They build a plan on how they are going to achieve and measure progress on each success factor.

Step 2:

Leading Execution 

Elevate the leadership skills of your management team. With many distractions, we keep them focused on leading the execution of your plan while developing their salespeople. On a monthly basis we coach them, we mentor them and we give them the tools for success.

Step 3:

Keeping the Plan on Track

Effective Strategy Execution requires discipline. We support your monthly report and quarterly execution review meetings to keep your team focused and accountable to effectively execute the plan.

 

Results You Can Expect

Once you implement this system, your sales and marketing team will be aligned, focused and take ownership of the plan. They will lead their respective teams with greater clarity and have a more disciplined approach to executing that will enable them to crush your sales numbers!

By the end of this process, you will experience…

  • Your strategies and product messaging are flawlessly implemented, giving you a sense of satisfaction and fulfillment in seeing how well your team is executing.
  • Your sales managers are proactively coaching their people to be better. They are addressing performance issues, making you feel confident that they are driving sales.
  • You are energized in your job because you know where your organization is headed.
  • You know that sales and marketing are aligned and feel empowered to make things happen.
  • You feel in control and have a greater sense of confidence in your team’s ability to crush your sales objectives.

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