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Steven Rosen Executive Coach

Authentic. Engaging. Experienced.

Steven Rosen is the founder of STAR Results. STAR Results is a boutique sale leadership coaching and development organization.

My expertise in aligning sales and marketing initiatives to achieve key business results and exceed customer expectations has continually exceeded sales objectives from my days as a sales rep to my achievements as a VP of Sales for Alcon and Biovail.

I hold an undergraduate business degree and a Master’s in Business Administration from Concordia University. I have been recognized as one of the top 50 sales thought leaders by Top Sales World.

My mission is to inspire sales executives and managers to achieve outstanding results.

The challenge is that most executive leadership coaches don’t understand sales or sales leadership, nor do they know how to help you get the desired results. They offer theoretical approaches that sound great, but they don’t give you the traction to impact your results when the rubber hits the road.

The fact is, there’s a vast difference between leading a group of employees and leading, developing, and engaging a team of top-performing salespeople to achieve their sales objectives.

1. Authentic.

My coaching style is authentic, nonjudgmental and dose of humour. I will challenge your thinking, inspire you to act and relentlessly hold you accountable.

When you hire me, you get me. I work with a select group of clients and their management teams to elevate them to greater personal and professional success.

I maintain a personal investment in my client’s success and the performance of their organization. It is a flexible process that can vary over time.

I coach in an objective and nonjudgmental manner that enables individuals to reach their true potential.

2. Engaging.

I will challenge your thinking and inspire you to act. Sales executives and managers who have worked with me have experienced greater focus in their daily activities, improved leadership skills, and achieved greater personal and professional success.

I maintain a personal investment in my client’s success and the performance of their organization. Each coaching session- is flavoured with a mix of sage wisdom and good humour!

3. Experienced.

I know sales inside and out – he’s been in the trenches and commanded the troops. I help build high-performance teams, mentoring senior sales executives and front-line sales managers to achieve outstanding results.

Over 25 years of research has proven that the best way to achieve your objectives is not by implementing more training and certainly not by adding more technology but by coaching sales leaders to increase FOCUS.

I work exclusively with sales leaders. I understand the challenges and obstacles you’re up against. I’ve been there and broken through, and you can too. Many sales leaders are over-extended in dealing with everyday demands with little time to improve their leadership.

You want someone in your corner who understands your unique challenges and obstacles. I know sales — inside and out; he’s been in the trenches and commanded the troops.

My Focused Executive Leadership Coaching provides sales leaders with a focus that is not available from direct supervisors.

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See What My Clients Have To Say 


Steven Rosen’s experience and focus regarding implementing the strategies and tactics with front-line managers has helped improve engagement at all levels.

Todd Daymond, Executive Director Eye Care, Sales & Marketing, Allergan Canada
Warner Biddle

Steven brings a wealth of sales management experience to the table. He has been an excellent resource for us in terms of sales force strategic planning and introducing programs to enhance coaching and execution with our managers. Steven’s flexibility and quick response time were also important in ensuring proposed solutions fit the needs of our business.

Warner Biddle, Vice President


Steven has contributed enormously to the development of my sales managers. His communication skills and ability to build strong relations make him a great coach. The return on investment is positive! Thanks, Steven.

Gina Gauvin, National Sales Director

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