Sales Manager Training 

Want a Team of Top Sales Performers? 

Then You Need to Coach Them!

If you are considering sales manager training then you need to consider the following:

Most sales managers are poor coaches?

They don’t spend enough time coaching and don’t follow a proven coaching methodology. Managers are overwhelmed and lack the tools and skills to be highly effective coaches.

Sales manager training alone fails to create skill mastery

Without reinforcement, 87% of training is forgotten within 30 days. The last thing you want is to invest in training that fails to gain traction, and the sales managers go back to what they have been doing for years.

Then develop a team of Master Coaches! 

Coaching is the only way to develop master sales coaches. Sales managers need to be coached, mentored, taught and given the tools, and hold them accountable to master their coach skills.

Our Sales Manager Training Helps Transform Managers Into Master Coaches

Sales management review

Mike Dahab, National Sales Manager

“I found the initial assessment allowed me to understand the areas that I could improve on to become a better coach. The online learning program provided me with a methodology which Steven supported with coaching every time I had an issue. I highly recommend the STAR Coaching Mastery Program to any sales manager who wants to grow their skills and their sales.”

Sales management training testimonial;

Paul Cooper, VP EMEA & Asia Litmos by CallidusCloud

“The STAR Coaching Mastery Program is based on Steven’s many years of experience coaching. The format is easy to digest with useful supporting materials, tools, and appropriate quizzes. The monthly coaching sessions helped me perfect my skills.”

sales management training testimonial

Marie-Hélène Gagnon, Regional Sales Manager

“The STAR Coaching Mastery Program has helped me focus on coaching my people. Guiding and empowering my team to find answers for themselves, take- action, and be accountable. Steven’s one on one coaching has proven to be extremely valuable.”

Executive Coaching Clients

Introducing The Coaching Mastery Sales Manager Training Program

Coaching Mastery is for both new and tenured sales managers.  Sales managers who are coachable, willing to put in the work, and embrace coaching will experience significant improvements in performance.


We teach your sales managers our leading-edge Focused Sales Coaching™ methodology online. Allowing your sales managers to learn at their own pace and review the training whenever they need a refresher or encounter an obstacle.

Coaching Enablement Tools

We provide pull-through sales coaching tools that will help your sales managers put their learnings into action to ensure you get maximum return on your investment.

  • STAR Coaching Optimizer
  • STAR Field Visit Report
  • STAR Coaching Journey


Coaching & Mentoring

We go way beyond just TEACHING your sales managers how to coach. We walk them through the entire process, step by step, and coach them every step along the way. We use a combination of monthly one-on-one coaching and group Q&A sessions.

Steven works exclusively with your sales managers; you don’t get an associate or junior colleague.

Cadence & Accountability

We believe in “What Gets Measured Gets Done.” We work with senior sales management to establish, measure and review key coaching metrics. Creating the cadence and accountability to keep your coaching program on track.

The Coaching Mastery Difference  

We provide your sales managers with training, tools and reinforce their learnings with 1:1 coaching. We also build in accountability metrics to ensure implementation.

Coaching Mastery

Coaching makes the difference.

Power of coaching

Our 5 Step Transformation Process

After coaching hundreds of sales managers, I’ve learned that there are five steps to developing master sales coaches.

Step 3:

Coaching Tools

sales manager training program

Coaching Enablement Tools

Step 4:

1-on-1 Coaching

sales manager training program

Coaching the Coach

Step 5:


sales manager training program

Keeping on Track

Here is What You Get

All the coaching, assessments, online training, exercises, reinforcement tools you need to become a master sales coach, without missing a day in the field.

We eliminate travel costs and time out of the region associated with traditional training.


Direct one-on-one access to Steven to reinforce, sustain, and master the Focused Coaching Methodology. Steven will work with your sales managers to put their coaching skills into action. Coaching is critical to creating skill mastery. We provide sales managers with ongoing reinforcement to ensure they become master sales coaches.

executive coaching


In Focused Sales Coaching™, you will learn how to effectively coach your salespeople into top performers – leading to increased sales, better engagement, and improved job satisfaction. Steven will teach you his five-step coaching process that will develop and inspire your salespeople to improve their performance.

Focused Sales Coaching

Plus Over $4000 in Additional Value 

COACHING SKILLS BENCHMARK                                                                                                    VALUE $1000

When we start the program, we benchmark each sales managers’ coaching strengths and areas for development and we do a second assessment 6 months later to gauge the improvements. The Coaching Effectiveness Snapshot™ is a proprietary 180-degree assessment that provides feedback on six dimensions of effective sales coaching, as seen by the salespeople who receive coaching and includes a detailed report and a debriefing session.

Coaching Assessment


6 MONTHS LIVE VIRTUAL Q&A CALLS                                                                                              VALUE $1200

These 60-minute interactive calls led by Steven personally and designed to give direct, specific feedback on your coaching challenges, questions, successes, and more. Steven wants you to overcome any roadblocks in your journey to become a master coach. With these monthly live calls, you’ll never be without support and guidance.



For all those quick chats, daily inspiration, and urgent questions, you’ll have access to Steven, along with the private Facebook community of other sales managers, where you can learn together and share your wins and questions with sales managers on the same journey.

private facebook group

ACCESS TO STEVEN’S TOOLS, TEMPLATES, AND RESOURCES                                            VALUE $2000

Why recreate the wheel when you don’t need to? Now you can have access to all of Steven’s tried and true resources, eBooks, templates like his Field Visit Report, Coaching Optimizer, and Coaching Journey templates, so you can start implementing your new skills.

sales manager coaching

Coaching Mastery Delivers Results

Your sales managers will
Coach more frequently
Follow a proven methodology
Effectively develop their reps

Your salespeople will
Be more engaged
Perform at a higher level
Exceed their sales objectives

You will
Get a massive ROI
Stop worrying about sales
Achieve great results

What Sales Experts Have to Say About Our Sales Manager Training Program

Sales management review

Ken Thoreson, President Acumen Management Group LTD

The Coaching Mastery Program uses the Adult Learning Model with video methodology and combines coaching tools, workbooks, quizzes, one on one coaching to make the training stick. I highly recommend this important course on learning how to coach salespeople effectively.”

Anthony Iannarino, International Speaker and Author of The Only Sales Guide You’ll Ever Need

“If you want the fastest and surest path to better sales performance, the answer is coaching. Steven Rosen’s Coaching Mastery Program will give the tools and techniques you need to coach your team to greater success now.”

sales management review

Mike Weinberg, Author of the #1 Amazon Bestseller, Sales Management. Simplified.

“There is not a single sales manager who wouldn’t benefit from the Coaching Mastery Program by Steven Rosen. Stop making excuses for why you can’t or don’t have time to coach your people and take advantage of Steven’s expertise at developing great sales leaders.”

Let’s Schedule a Meeting to Talk About Transforming You/Your Managers into Master Sales Coaches

Let’s Schedule a Meeting to Talk About Transforming Your Managers into Master Sales Coaches

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