If you are considering sales manager training then you need to consider the following:
1. Sales managers are the key to unleash the performance of your sales team and coaching is the rocket fuel.
Sales coaching can increase performance by 19%
2. Most sales managers are poor coaches.
They don’t spend enough time coaching and don’t follow a proven coaching methodology. Managers are overwhelmed and lack the tools and skills to be highly effective coaches.
3. Sales manager training alone fails to create skill mastery.
Without reinforcement, 87% of training is forgotten within 30 days. The last thing you want is to invest in training that fails to gain traction, and the sales managers go back to what they have been doing for years.
Solution: Then develop a team of Master Coaches!
Coaching is the only way to develop master sales coaches. Sales managers need to be coached, mentored, taught, given the tools and held accountable to master their coach skills.