Steven Rosen has been seen on

Our Sales Manager Training Program Has Generated Millions in Sales! 

Executive Coaching Clients

Sales management review

Mike Dahab, National Sales Manager

“I found the initial assessment allowed me to understand the areas that I could improve on to become a better coach. The online learning program provided me with a methodology which Steven supported with coaching every time I had an issue. I highly recommend the STAR Coaching Mastery Program to any sales manager who wants to grow their skills and their sales.”

Sales management training testimonial;

Paul Cooper, VP EMEA & Asia Litmos by CallidusCloud

“The STAR Coaching Mastery Program is based on Steven’s many years of experience coaching. The format is easy to digest with useful supporting materials, tools, and appropriate quizzes. The monthly coaching sessions helped me perfect my skills.”

sales management training testimonial

 Marie-Hélène Gagnon, Regional Sales Manager

“The STAR Coaching Mastery Program has helped me focus on coaching my people. Guiding and empowering my team to find answers for themselves, take- action and be accountable. Steven’s 1 on 1 coaching has proven to be extremely valuable.”

Sales Managers Who Work with Steven:

Increase the Frequency and Effectiveness of Their Coaching
Improve the Performance of Their Sales Team
Create Measurable and Sustainable Improvements in Sales Performance
Improve Sales Rep Engagement and Reduce Turnover
Proactively Address Performance Issues

Over 25 years of research has proven that the best way to achieve your goals is not by implementing more sales training and certainly not by adding more technology, but by coaching and mentoring sales managers to improve their performance.

Why Invest in Sales Manager Training and Coaching

Coaching is the #1 Sales Manager Activity That Drives Sales Performance

1. Coaching Drives Performance

Highly effective coaching, coaching time and following a formal coaching methodology all have a positive impact on sales

Drivers of Performance 

Sales Manager Training

The Harsh Reality

Sales Management Coaching stats

2. Coaching Delivers Massive ROI 

The table below looks at two different regions with different growth rates and margins. Any way you look at it, investing in developing master coaches can have an incredible return on your investment.

Region Quota 

Growth (10% -20%)Margin (20%-40%)InvestmentROI








3. Coaching Positively Impacts the Sales Team  

  • Improves sales rep engagement
  • Reduces sales rep turnover
  • Improves sales rep skills
  • Improves customer engagement

The Power of Coaching

The Power of Accountability

You’re a Sales Executive. An HR Leader. A Training Manager.… 

and you want to develop your sales managers to be effective coaches. You understand the massive ROI that effective coaching delivers. This may be the first time in many years that you are considering investing in sales manager training, or you may have previously invested in coaching training or rolled out a global program and failed to gain traction.

Creating master sales coaches is not easy. Otherwise, every company would be doing it.

I Can Help…

you develop master sales coaches and implement an impactful coaching program that will deliver massive ROI. Training alone doesn’t create skill mastery, especially when developing sales managers. Sales managers need to be coached and mentored.

Over 25 years of research has proven that the best way to transform your sales managers into master coaches is by employing a multi-dimensional approach. Most coaching training programs only provide training and coaching tools. As a result, many sales executives and trainers are disappointed when the training doesn’t get the traction they expect and fails to reap any sustainable or measurable improvements in performance.

I have developed hundreds of master coaches that focus on developing and engaging their team to get the best results. My highly structured and intensive development process includes deliberate and regularly scheduled coaching sessions to create momentum to get participants moving towards becoming master sales coaches.

If You Are Looking to Invest In Sales Manager Training 

Here are a couple of options:

  • Engage a sales training company that also provides sales manager training
  • Engage training companies that focus solely on sales manager training
  • Develop your own sales manager coaching program

Unfortunately, these options fail to provide you with the necessary support to ensure your managers can become master sales coaches. Without reinforcement and cadence, sales management training fails to gain traction and companies fail to realize any ROI.

“When it comes to leadership, the training industry has been broken for years. You don’t train leaders you develop them – a subtle yet important distinction lost on many”. (Read Mike Myatt “The #1 Reason Leadership Development Fails” on Forbes). Training on its own fails to create master sales coaches.

STAR Results is Different

In the Coaching Mastery Program, we train sales managers on our Focused Coaching Methodology and provide them with pull-through coaching tools. The key difference is we provide sales managers with ongoing 1:1 coaching & mentoring which  contributes to over 50% towards skill mastery. We also establish cadence and accountability which represents the additional 20% to gain traction on your coaching program.

STAR Results is different. We are a coaching and development organization. We see the big picture and provide the necessary support and accountability to transform sales managers into master sales coaches successfully.

We teach our clients leading-edge methods that really work, and we give them the coaching and the mindset support to become master coaches. As a sales leader, you want someone in your corner who understands your unique challenges and obstacles. Steven knows sales — inside and out; he’s been in the trenches and commanded the troops.


Introducing the Coaching Mastery Program

This is not your traditional sales management training program. We provide your sales managers with a full reinforcement plan, including one-on-one coaching and mentoring, access to on-demand how-to-video content, online assessments, coaching tools, and templates.

The Coaching Mastery Program was designed for both new and tenured sales managers as effective sales coaching improves performance, no matter how much experience your sales managers have. Once your sales managers implement this system, your sales team will perform at a higher level. Your sales managers will become master coaches that coach more frequently. They will communicate and lead their team with greater confidence and crush their sales numbers.

This may be the best investment your company will ever make.

Let this be the year you finally have a system in place to develop your salespeople, improve engagement, and exceed your sales targets.

When you’re ready, click below to watch a complimentary training video about what the top 10% of sales managers are doing to drive their sales by 5%, 10%, 20%, and 35%.


How We Do It

After training 100’s of sales executives and thousands of sales managers, I’ve learned that there are five steps to develop your salespeople and improve their skills. As a result, I have created The Coaching Mastery Sales Manager Development Program for first and second-line sales managers.

Step 3:

Coaching Tools 

sales manager training program

Coaching Enablement Tools

Step 4:

1-on-1 Coaching 

sales manager training program

Coaching the Coach

Step 5:


sales manager training program

Keeping the Program on Track

Let’s Schedule a Meeting to Talk About Transforming Your Managers into Master Sales Coaches

Let’s Schedule a Meeting to Talk About Transforming Your Leaders and Results

Let’s Schedule a Meeting to Talk About Transforming Your Leaders and Results

See What Sales Experts Have to Say 

Sales management review

Ken Thoreson, President Acumen Management Group LTD

The STAR Coaching Mastery Program uses the Adult Learning Model with video methodology and combines coaching tools, workbooks, quizzes, 1 on1 coaching to make the training stick. I highly recommend this important course on learning how to effectively coach salespeople.

Anthony Iannarino, International Speaker and Author of The Only Sales Guide You’ll Ever Need

“If you want the fastest and surest path to better sales performance, the answer is coaching. Steven Rosen’s STAR Coaching Mastery Program will give the tools and techniques you need to coach your team to greater success now.”

sales management review

Mike Weinberg, Author of the #1 Amazon Bestseller, Sales Management. Simplified.

“There is not a single sales manager who wouldn’t benefit from the STAR Coaching Mastery Program by Steven Rosen. Stop making excuses for why you can’t or don’t have time to coach your people and take advantage of Steven’s expertise at developing great sales leaders.

Awesome Sales Manager Training Resources

Popular Video Tips

Back to Top
What the Top Sales Executives Know (That You Don’t)