You’re a Sales Executive 

Are you struggling to make your sales numbers? Are you frustrated by your team’s performance? Is poor performance taking a toll on your confidence and creating unnecessary stress?

Watch My 15-minute Mini Webinar and Discover

What Top Sales Executives Know and Are Doing to Consistently Exceed Their Sales Objectives



The Key to High-Performance

As you know, sales managers are the engine that drives performance, and coaching is the rocket fuel! Highly effective sales coaches drive 19% more sales.

How would a 19% increase in sales impact your performance?

The Challenge

Most sales managers are poor coaches. They don’t spend enough time coaching and don’t follow a proven coaching methodology. They are overwhelmed and lack the tools and skills to be effective coaches.


That your sales managers are master sales coaches. They are effectively coaching and developing their salespeople. They are spending more time in the field and following a formal coaching methodology. Your salespeople are highly engaged, improving their skills, and generating more sales. You are proud of your team, feeling confident, and consistently exceeding your company’s revenue objectives.

What’s Holding You Back?

So why are you struggling to make your sales numbers? You may have already invested in sales management training and have been unable to gain traction for coaching. Your sales managers don’t have the time to get trained on coaching, so; they keep doing their best, not realizing that they are spending their time putting out fires instead of coaching their reps to solve their own issues.

So What Do You Do?

Don’t train your sales managers.

To develop master sales coaches, you need to coach them, mentor them, give them the tools, and hold them accountable to master their coaching skills.

If you Want to Learn How to Develop a Team of Master Coaches That Crush it, Download my eBook.


I want to Crush it!

We’ve Helped Transform Hundreds of Managers Into Master Coaches 


Sales management review

Mike Dahab, National Sales Manager

“I found the initial assessment allowed me to understand the areas that I could improve on to become a better coach. The online learning program provided me with a methodology which Steven supported with coaching every time I had an issue. I highly recommend the STAR Coaching Mastery Program to any sales manager who wants to grow their skills and their sales.”

Sales management training testimonial;

Paul Cooper, VP EMEA & Asia Litmos by CallidusCloud

“The STAR Coaching Mastery Program is based on Steven’s many years of experience coaching. The format is easy to digest with useful supporting materials, tools, and appropriate quizzes. The monthly coaching sessions helped me perfect my skills.”

sales management training testimonial

Marie-Hélène Gagnon, Regional Sales Manager

“The STAR Coaching Mastery Program has helped me focus on coaching my people. Guiding and empowering my team to find answers for themselves, take- action, and be accountable. Steven’s one on one coaching has proven to be extremely valuable.”


Our Clients Generated Millions in Sales

Executive Coaching Clients

Sales Managers Who Have Worked with Steven

Improved Performance of Their Salespeople
Increased the Frequency and Effectiveness of Their Coaching
Improved Sales Rep Engagement and Reduced Turnover
Proactively Addressed Performance Issues
Consistently Exceeded Their Sales Objectives

Over 25 years of research has proven that the best way to achieve your goals is not by implementing more sales training and certainly not by adding more technology, but by coaching and mentoring managers to transform them into master sales coaches.

If you want to stop stressing about sales, develop a team of master coaches, and consistently exceed your sales objectives schedule a complimentary sales transformation meeting.

Steven Rosen

Schedule Your Sales Transformation Meeting

About Coaching Mastery

We teach your sales managers our leading-edge Focused Sales Coaching™ methodology online. This allows your sales managers to learn at their own pace and review the training whenever they need a refresher or encounter an obstacle.

As a result, we eliminate travel costs and time out of the region associated with traditional training.

We go way beyond just TEACHING your sales managers how to coach. We walk them through the entire process, step by step, and coach them every step along the way. We use a combination of monthly one-on-one coaching and group Q&A sessions.

We believe in “What Gets Measured Gets Done.” We work with senior sales management to establish, measure, and review key coaching metrics. This creates the cadence and accountability to keep your coaching program on track.

Steven works exclusively with your sales managers; you don’t get an associate or junior colleague. Steven understands the unique challenges and obstacles that sales managers face. He knows sales — inside and out; he’s been in the trenches and commanded the troops.

Coaching Mastery is for both new and tenured sales managers. There is no relationship between tenure and coaching effectiveness. Sales managers who are coachable, willing to put in the work, and embrace coaching will experience improvements in performance.

Coaching Mastery Delivers Results

Your sales managers will:
Coach more frequently
Follow a proven coaching methodology, and
Effectively develop each of their salespeople

Your salespeople will;
Be more engaged
Perform at a higher level, and
Exceed their sales objectives

You will;
Get a massive ROI and
Achieve great results. STAR Results!

The Four Essential Elements to Achieve Skill Mastery 

coaching mastery

Most sales management training programs ONLY provide training and tools. As a result, they fail to gain traction or deliver results.

sales management training


Our 5 Step Transformation Process

After coaching hundreds of sales managers, I’ve learned that there are five steps to developing master sales coaches.

Step 3:

Coaching Tools

sales manager training program

Coaching Enablement Tools

Step 4:

1-on-1 Coaching

sales manager training program

Coaching the Coach

Step 5:


sales manager training program

Keeping the Program on Track

Here is What You Get

All the training, exercises, coaching, reinforcement, tools you need to become a master sales coach, without missing a day in the field.


COACHING SKILLS BENCHMARK                                                                                                    VALUE $1000

When we start the program, we benchmark each sales managers’ coaching strengths and areas for development and we do a second assessment 6 months later to gauge the improvements. The Coaching Effectiveness Snapshot™ is a proprietary 180-degree assessment that provides feedback on six dimensions of effective sales coaching, as seen by the salespeople who receive coaching and includes a detailed report and a debriefing session.

Coaching Assessment

6 MONTHS OF ONE-ON-ONE FOCUSED EXECUTIVE COACHING                                                   VALUE $6000

Direct one-on-one access to Steven to reinforce, sustain, and master the Focused Coaching Methodology. Steven will work with your sales managers to put their coaching skills into action. Coaching is critical to creating skill mastery. We provide sales managers with ongoing reinforcement to ensure they become master sales coaches.

Executive Coaching


In Focused Sales Coaching, you will learn how to effectively coach your salespeople into top performers – leading to increased sales, better engagement, and improved job satisfaction. Steven will teach you his five-step coaching process that will develop and inspire your salespeople to improve their performance.

Focused Sales Coaching

6 MONTHS LIVE VIRTUAL Q&A CALLS                                                                                              VALUE $1200

These 60-minute interactive calls led by Steven personally and designed to give direct, specific feedback on your coaching challenges, questions, successes, and more. Steven wants you to overcome any roadblocks in your journey to become a master coach. With these monthly live calls, you’ll never be without support and guidance.



For all those quick chats, daily inspiration, and urgent questions, you’ll have access to Steven, along with the private Facebook community of other sales managers, where you can learn together and share your wins and questions with sales managers on the same journey.

private facebook group

ACCESS TO STEVEN’S TOOLS, TEMPLATES, AND RESOURCES                                            VALUE $1500

Why recreate the wheel when you don’t need to? Now you can have access to all of Steven’s tried and true resources, eBooks, templates like his Field Visit Report, Coaching Optimizer, and Coaching Journey templates, so you can start implementing your new skills.

sales manager coaching

VALUE $10,900

See What Sales Experts Have to Say

Sales management review

Ken Thoreson, President Acumen Management Group LTD

The Coaching Mastery Program uses the Adult Learning Model with video methodology and combines coaching tools, workbooks, quizzes, one on one coaching to make the training stick. I highly recommend this important course on learning how to coach salespeople effectively.”

Anthony Iannarino, International Speaker and Author of The Only Sales Guide You’ll Ever Need

“If you want the fastest and surest path to better sales performance, the answer is coaching. Steven Rosen’s Coaching Mastery Program will give the tools and techniques you need to coach your team to greater success now.”

sales management review

Mike Weinberg, Author of the #1 Amazon Bestseller, Sales Management. Simplified.

“There is not a single sales manager who wouldn’t benefit from the Coaching Mastery Program by Steven Rosen. Stop making excuses for why you can’t or don’t have time to coach your people and take advantage of Steven’s expertise at developing great sales leaders.”

Let’s Schedule a Meeting to Talk About Transforming Your Managers into Master Sales Coaches

Let’s Schedule a Meeting to Talk About Transforming Your Leaders and Results

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What the Top Sales Executives Know (That You Don’t)