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sales management training program

Our Revolutionary Corporate Sales Management Development Program 

Delivers Measurable and Sustainable Improvements in Sales Performance! 

Isn’t it time for you to invest in a sales management development program that truly impacts your sales performance?

What if you could develop a team of top performing sales managers within the next 3 months?

It’s a revolutionary approach where I teach your sales managers my proven five-step process to help them become highly effective executive coaches, develop their salespeople and improve sales performance.

It’s up to your sales managers to lead their team, but I guarantee you, if your sales managers follow my five-step process, your sales reps will improve their performance, be more engaged and you’ll hit your sales numbers each month.

Many sales managers find it hard to find time to coach because they lack the skills and a proven coaching methodology.

Introducing the STAR Sales Management Training Program

This is not your traditional sales management development program. We provide your sales managers with an intense reinforcement plan including one-on-one coaching, access to on-demand how-to-video content, online assessments, coaching tools, and templates.

Once your sales managers implement this system, your sales team will perform at a higher level, and your sales managers will be more effective coaches that coach more frequently. They will communicate and lead their team with greater confidence and crush their sales numbers.

5 Step Sales Management Development Process

After training 100’s of sales executives and thousands of sales managers, I’ve learned that there are 5 steps to developing your salespeople and improve their skills and as a result, I have created The STAR Corporate Sales Management Development Program to transform your sales managers to become STAR sales coaches.

Step 1: Benchmarking Coaching Skills

sales management training assessment

The Coaching Effectiveness Snapshot ™ is a sales manager assessment tool that provides senior sales management with an objective measure of how effective their sales managers coach. The report is based on feedback from the sales reps who receive the coaching. Managers receive a detailed report and 1 on 1 debriefing. They will get a better understanding of their strengths and potential blind spots.

Step 2: Focused Sales Coaching | Sales Management Training

In Focused Sales Coaching™, your sales managers will learn how to effectively coach and develop their salespeople to be top performers – leading to increased sales, better engagement, and improved job satisfaction.

Sales managers learn the five-step Focused Sales Coaching™ methodology to enhance their sales coaching skills and accelerate the development of their sales team. Steven follows up monthly to ensure that your sales managers are successfully implementing and mastering the Focused Sales Coaching™ methodology.

Sales Management Training Video

Step 3: Coaching and Mentoring

Sales Management Coaching

The Focused Sales Coaching™ course is supported by individual coaching. Sales managers can apply their learning’s to their own real-life situations. The most effective way of learning is by a real-time application. We provide 1:1 coaching to support your sales managers in their journey to becoming a master coach.

Step 4: Pull-Through Tools and Support

  1. Weekly Email Reminders
  2. STAR Focused Coaching Journey
  3. STAR Focused Coaching Planner
  4. STAR Focused Field Visit Report
  5. Field Visit Report Audit
  6. Monthly VP Update Meeting
  7. Gamification
  8. Team Huddles

sales management tools

Step 5: Cadence and Accountability

We build a structured review and accountability process to ensure that your program is executed with excellence. On a monthly, quarterly and semi-annual basis, we ensure your program is on track.


  • Coaching sessions
  • BU/VP sales update meetings
  • Gamification/KPI Tracking

Quarterly Review

  • Field coaching days
  • Coaching reports
  • Sales rep skill improvement
  • Share best practices

Semi-Annually Review

  • Reassess your sales managers coaching effectiveness to gauge the impact of the program.
  • Conduct a formal review meeting with senior management to evaluate the success of the program and next steps.

Sales Management Training

Your Sales Managers will be Transformed into Elite Sales Coaches That CRUSH Their Sales Numbers!

Your Sales Managers Will:

This just may be the best investment your company will ever make.

Let this be the year you finally have a system in place to develop your salespeople, improve engagement, and crush your sales numbers.


See What Sales Managers Have to Say 

Sales management review

Mike Dahab, National Sales Manager

“I found the initial assessment allowed me to understand the areas that I could improve on to become a better coach. The online learning program provided me with a methodology which Steven supported with coaching every time I had an issue. I highly recommend the STAR Sales Management Development Program to any sales manager who wants to grow their skills and their sales.”

Sales management training testimonial;

Paul Cooper, VP EMEA & Asia Litmos by CallidusCloud

“The STAR Focused Coaching Program is based on Steven’s many years of experience coaching. The format is easy to digest with useful supporting materials, tools, and appropriate quizzes. The monthly coaching sessions helped me perfect my skills.”

sales management training testimonial

 Marie-Hélène Gagnon, Regional Sales Manager

“The STAR Sales Management Training Program has helped me focus on coaching my people. Guiding and empowering my team to find answers for themselves, take- action and be accountable. His coaching support has proven to be extremely valuable.”

Transform Your Sales Managers into STAR Sales Coaches 

Do you want to struggle to make your numbers – or do you want to CRUSH your numbers?


See What Sales Experts Have to Say 

Sales management review

Ken Thoreson, President Acumen Management Group LTD

The STAR Sales Management Training Program uses the Adult Learning Model with video methodology and combines coaching tools, workbooks, quizzes, 1 on1 coaching to make the training stick. I highly recommend this important course on learning how to effectively coach salespeople.

Anthony Iannarino, International Speaker and Author of The Only Sales Guide You’ll Ever Need

“If you want the fastest and surest path to better sales performance, the answer is coaching. Steven Rosen’s STAR Sales Management Training Program will give the tools and techniques you need to coach your team to greater success now.”

sales management review

Mike Weinberg, Author of the #1 Amazon Bestseller, Sales Management. Simplified.

“There is not a single sales manager who wouldn’t benefit from the STAR Sales Management Training program from Steven Rosen. Stop making excuses for why you can’t or don’t have time to coach your people and take advantage of Steven’s expertise at developing great sales leaders.

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