Top 10 Sales Coaching Quotes

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Top 10 Sales Coaching Quotes

Sales is a team sport, and like in any sport, a sales team without a great coach is a team that will never win, regardless of the talent and skill of its members. Effective sales coaching is about helping your salespeople get better at what they do.

Below you will find 10 Sales Coaching Quotes that I find insightful and inspirational. Many come from sports coaches who understand the power of great coaching.

Executive Coaching


Sales Coaching Quote 1.

“Who, exactly, seeks out a coach? Winners who want even more out of life.” – Chicago Tribune

Before you even begin to think about sales coaching, it’s essential to understand the type of person you will be coaching. Reps and managers seeking out sales coaches are the types of people-driven and motivated by the pursuit of excellence. Tailor your sales coaching approach correspondingly and understand that you are catalysts they look to help them attain greater success and achieve their goals.

Sales Coaching Quote 2


“The coach is someone who gets you to do what you don’t want to do so that you can be who you want to be.” – Tom Landry- Dallas Cowboys, Head coach, 1960–1988.

As a sales coach, your primary job isn’t to provide comfort to the people you’re coaching; it is to identify where they need improvement and motivate them to act accordingly. Any effective sales coach understands that improving sales skills is a challenging process, and the salespeople you’re coaching must be committed to self-improvement.

Sales Coaching Quote 3

“As a leader, how do you get the most out of people? Give your most to them. People notice giving and taking. Leaders give!” – Kevin Eastman, Creator of Teenage Mutant Ninja Turtles and founder of Mirage Studios.

To get the most out of the people you’re coaching, you need to provide value first. An exceptional sales coach understands that effective coaching is focused on the sales reps you’re coaching, not on yourself. Give your sales reps your time and attention, and they will become all the more inspired to improve.

Sales Coaching Quote 4

“A coach is someone who can give correction without causing resentment.” – John Wooden- Legendary UCLA Basketball coach. 

Some people take criticism well. Others take it personally. Regardless of where your salespeople lie on the spectrum, it is your duty as a sales coach to offer constructive criticism and advice in a manner tBill Parcellshat compels the people you’re coaching to positive action and self-betterment.

Sales Coaching Quote 5

“If the players don’t trust the coach, it is a problem, and vice versa.” – Bill Parcells – Dallas Cowboys Head coach, 2003–2007.

Trust is the foundation of any productive relationship. Your salespeople must be confident that you not only have their best interests at heart but that the advice and guidance you provide are exceptional. Doing so will earn their trust and cultivate incredible growth and success.

Sales Coaching Quote 6

“The most important thing in coaching is communication. It’s not what you say as much as what they absorb.” – Red Auerbach- Basketball Coach.

Different people respond to different styles of communication. An effective sales coach tailors their approach specifically to the individual they are coaching and communicates it to resonate with the person being coached.

Sales Coaching Quote 7

“Coaching is unlocking a person’s potential to maximise their own performance.  It is helping them to learn rather than teaching them.” Timothy Gallwey, Author of The Inner Game 

You’re a sales coach, not a teacher. Your role as a sales coach is primarily to inspire and lead your team so that they become inherently motivated to better themselves. The reps you’re coaching will achieve far better results if they learn material and concepts (guided by your leadership) rather than have someone teach it to them without intrinsic motivation to improve.

Sales Coaching Quote 8

What do you coach? You coach the gap. Build a bridge that takes your people from where they are today to where they want or need to be. – Keith Rosen, Bestselling Author and Executive Coach

One of the most important things you need to do as a sales coach is to identify specific areas of weakness and coaching them. Many of your salespeople will have aspects of sales that they are exceptional in. Focus on where they need improvement and adapt your coaching approach to fit their shortcomings.

Sales Coaching Quote 9

“You get the best effort from others not by lighting a fire beneath them, but by building a fire within.” -Bob Nelson, Ph.D., Bestselling author.

Ignite the Fire Within

People work the hardest when they are intrinsically motivated. A truly exceptional sales coach leads and inspires their salespeople so effectively that they seek improvement because they want to, rather than because they are being made to.

Sales Coaching Quote 10

“I never cease to be amazed at the power of the coaching process to draw out the skills or talent previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.” –John Russell, Managing Director, Harley-Davidson Europe Ltd.

An exceptional sales coach can extract the best from their sales reps. Often, this involves discovering new skills and talents in your sales reps that they were previously unaware of and developing them to be exceptional. Always look for areas of potential growth in your salespeople and cultivate the skills that they never knew they even had.


Sales coaching requires diverse,

You are required to be a leader, an innovator, a negotiator, and a motivator all at the same time. Sales coaching is how all aforementioned attributes are cultivated in people with potential. Providing effective leadership and guidance to your sales reps will boost their productivity and develop the character traits necessary for them to become truly outstanding salespeople.

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Steven Rosen 2022

Hi, I’m Steven Rosen, and I’ve been coaching sales executives for over 20 years!


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Steven Rosen - Executive Sales Coach


Steven A. Rosen

Steven helps companies transform sales managers into great sales leaders. His focused coaching helps clients achieve greater personal and professional success. Steven is the author of 52 Sales Management Tips - The Sales Manager’s Success Guide.

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