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Sales managers are the key to unleashing the performance of your sales team, and coaching is the rocket fuel. Sales coaching can increase performance by 19%.

Even though coaching is the #1 sales management activity that drives performance, most sales managers are poor coaches. Sales managers don’t spend adequate time coaching, lack a proven coaching methodology and lack the tools and skills to be highly effective coaches.

Sales managers are the key to driving performance. Most sales manager training alone fails to create skill mastery. Without reinforcement, 87% of training is forgotten within 30 days. Combining coaching with training improves returns four-fold relative to training alone.

The last thing you want is to invest in training that fails to gain traction and your sales managers go back to what they have been doing for years.

Leadership coaching is a development process that helps leaders build capabilities and confidence to achieve their goals. It is conducted one-on-one with an experienced leadership coach. The coach and sales managers work together to achieve goals set by the individual.

Leadership coaches provide objective observations and reflections on your situation to clearly see your options and strategies in going forward.

Both tenured and new sales managers would benefit from our Coaching Mastery program. There is no correlation between tenure and coaching effectiveness. Coaching is a core sales management skill and is the key to developing your salespeople and driving sales performance.