An exclusive virtual learning program for sales managers who want to develop the best sales team

Want to Consistently Crush Your Sales Numbers?

I can help!

What performance zone are you in right now? (Watch the video below to see).

Only 10-20% of Sales Managers are Crushing It!

The rest are struggling to make their sales numbers.

They find themselves overwhelmed, overstressed and lacking the tools and training to be the best they can be.

If your results are not where you want to be, then what are you going to do differently?

Highly Effective Sales Coaches Drive 19% More Sales

Build new skills and significantly increase sales

Most sales managers fail to get the results that they work so hard to achieve because they are not developing their sales teams to be more effective. They believe their role is to be a “super rep” or to put out fires.

Some even believe that because they work 50-60 hours a week and help their salespeople, this entitles them to grow their sales.

Many sales managers find it hard to find time to coach because they lack the skills and a proven coaching methodology.

Isn’t it time for you to crush your sales quotas?

What if you could be a top performing sales manager within the next 6 months…all without having to miss a day in the field, spend thousands of dollars on training or wait for your company to roll out a new program.

This is exactly why I created the FOCUSED SALES COACHING Course™. It’s a revolutionary approach where I teach you my proven five-step process so you can become a highly effective coach, develop your people and crush your sales quotas.

It’s up to you to lead your team, but I guarantee you, if you follow my five-step process, your team will be more engaged and you will hit your sales numbers each month.

After training 100’s of sales executives and thousands of sales managers, I’ve learned that there are 5 steps you must follow to develop your salespeople to improve their competencies and as a result, I have created the Focused Sales Coaching Course.

What Graduates Have to Say

Scroll Through Each Review

Game Changer!

“Applying the lessons learned in Steven’s Focused Coaching course was a game changer for me. It helped me to develop coaching skills, versus solely acting as a manager, to create ownership amongst my team members and build an accountable culture. As I transition into a larger role within my company, this mindset is crucial to our organizational success. Thank you, Steven!”

Suzanne Kampf

Focused Sales Coaching

This course really helped me understand the importance of Asking vs Telling using the what, Why, How and When. I also noted the importance of working with one or two important things at a time with a rep. Asking a question like: “If you had something you would like to improve what would it be?’ Reps who receive coaching outperform and are more engaged. I already can see that with the one I spent time coaching. Asking my reps to work on 1 or 2 areas and identify a skill to improve for mid to long term and make a commitment will definitely have a great impact on my team’s performance. I took a lot out of this course and applied it right away with my Team with great results. Thanks

Sebastien Drapeau

STAR Coaching Program

The STAR program is an extremely valuable resource for Sales Leaders that is simple, relevant and impactful. I would highly recommend to others.

Errol Camacho

Great course!

Thank you Steven, this was a great course. I enjoyed the learnings and then putting them into practice.”

Dana Barker

Simple & Effective Coaching Principles

Really appreciated the structured approach. As a new ASD, I particularly liked hearing about the most common coaching mistakes & the simplicity of the 4 key pillars (asking effective questions, commitment, pen to paper & accountability. I implemented the coaching planner with 5 of my reps and it really forced them to think about their individual needs and area of improvement. It was a very worthwhile exercise (especially for the newest members of my team) Thank you!

Nada Scanga

Focused Coaching

STAR RESULTS “Focused Coaching” is a very clear and concise course that I know will transfer your sales managers into sales coaches. You will see the difference!

Luigi Berardelli

An easily digestible and invaluable guide to coaching

The STAR Focused Coaching Program is based on Steven’s many years of experience coaching. The format is easy to digest with useful supporting materials, tools and appropriate quizzes. The monthly coaching sessions helped me perfect my skills.

Paul Cooper

Sales Manager Training, Perfected

Receive a FREE Laser Coaching Session ($449)

Engaging Online Sales Manager Training That Will Show You How to Coach and Drive Sales Performance

Focused Sales Coachin course has been successfully implemented by startups and Fortune 500 companies across all industries. Results you can expect to see:

Improved sales rep engagement

Improved sales rep performance

Work less hours

Crush your sales quotas month over month



Become an assertive, confident leader who can coach effectively.


Experience productivity that sets new sales records.


Expect increased revenue and an improved sales culture.

Special Bonus Offer

Complementary Laser Coaching Session ($449)


All the skills, exercises, and sales coaching tools you need to
become a STAR Sales Coach.

In Focused Sales Coaching course, you will learn how to effectively coach your salespeople into top performers – leading to increased sales, better engagement, and improved job satisfaction. Steven will teach you a five-step coaching process that will develop and inspire your salespeople to achieve new levels of performance.

In this online learning program, you will learn how to:

  • Avoid common coaching mistakes that can negatively impact performance
  • Develop a self-motivated, engaged, and fully accountable team of top performers
  • Develop a coaching mindset
  • Develop individual sales rep coaching plans
  • Engage and retain your top salespeople
  • Create greater accountability for achieving goals
  • Employ simple, yet effective techniques to create sales rep buy-in and behavioral change


Focused Coaching Introduction

Focused Coaching Introduction
Focused Coaching Participants Workbook

Chapter 1: The What and Why of Coaching

The What and Why of Coaching

Chapter 2: Steven's Top 10 Coaching Mistakes

Top 10 Coaching Mistakes
Quiz: Top 10 Coaching Mistakes

Chapter 3: Are You a Highly Effective Coach?

Find out How Effective a Coach You Are
Download: Coaching Effectiveness Sample Report
Assessment: Are You a Highly Effective Coach? Find Out.

Chapter 4: Step 1: Focused Coaching Methodology
Focused Coaching Methodology
Selling Power Magazine – Play to Score Q3 2012
Tool: STAR Sales Rep Development Coaching Plan/Coaching Journey
Quiz: Coaching Mindset
Chapter 5: Step 2: Self Evaluation
Self- Evaluation
Quiz: Self Evaluation
Chapter 6: Step 3: Coaching Focus
Coaching Focus
Quiz: Coaching Focus
Chapter 7: Step 4: Self-Directed Plan of Action
Self Directed Plan of Action
Quiz: Self Directed Plan of Action
Chapter 8: Step 5: Closing the Accountability Loop
Closing the Accountability Loop
Quiz: Closing the Accountability Loop
Chapter 9: Pulling it All Together
Pulling it all Together
Pulling it All Together
Tool: STAR Focused Coaching Planner

Get Your Sales Team on the Fast Track to Success

30-Day Money Back Guarentee

There’s absolutely no risk on your part. Just the promise of improved sales rep performance if you implement the steps and strategies I teach you within the Focused Sales Coaching Course. 

You’ve got an important decision to make. 

Without a doubt, this system will help you develop your sales team and crush your sales quotas month after month. Right now, I invite you to purchase this course and start experiencing the results this training will give you. 

We are in the business of creating courses that create results. If for any reason you are not thrilled with the content and the potential impact it will have on your sales, we will refund your tuition 100% within the first 30 days. Just send us an email.

You got my word on it,

Steven Rosen