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Focused Executive Coaching 

Over 25 years of research has proven that the best way to achieve your goals is not by implementing more sales training and not by adding more technology but by coaching executives and their team members one-on-one to increase FOCUS.

How We Do It

STEP 1: Get laser-focused on your goals and objectives. Many executives are over-extended, dealing with everyday demands with a daily barrage of distractions.

STEP 2: Develop your action plan – Your plan will set the pathway to achieving your goals.

STEP 3: Hold formal, highly structured, deliberate, and regularly scheduled coaching sessions to build momentum and achieve your goals.

Having better FOCUS through more effective planning gives you the freedom of more time and more brainpower to devote to delivering the best results. STAR Results.



How I Help You

Sales executives engage me to dramatically increase their effectiveness, particularly leading during times of extreme change.

Sales executives seek me out to address:

  • How to effectively onboard in a new role
  • A need to upgrade the skills of their sales leadership team
  • What to do when your numbers are down
  • How to avoid panic by making the right changes
  • The need for solutions when they are unsure and don’t want their boss to see them as weak
  • Understanding what really motivates their people
  • How to keep their team motivated during change or uncertainty in the company, the marketplace, personal lives
  • How to address performance issues
  • How to gain great clarity and focus



Results You Can Expect

Become a more effective leader– Break through limitations and gain the skills and confidence to engage, inspire and lead your team.

Create a winning culture– Learn how to nurture your culture by implementing systems, cadence, rewards and recognition to support superior performance.

Achieve Outstanding Results – Develop the skills and confidence to help your team improve their performance and grow their business.

  • Increased sales performance
  • Greater team alignment
  • Improved relationship with your boss and peers
  • Stronger management team
  • Improved confidence and assertiveness
  • More energy and better life balance


  • Improved decision-making, leadership, and interpersonal skills
  • Improved hiring process
  • Greater focus and discipline
  • Improved control of your calendar
  • Greater work and life balance


Orchid Jahanshahi, National Sales Director

Orchid Jahanshahi, National Sales Director

“Steven is a great executive leadership coach who is really devoted to making you reach your personal goals.”

Pierre Bourdage, General Manager UK & Ireland at Alcon

Pierre Bourdage, General Manager UK & Ireland at Alcon

“Steven’s helped us progress toward our development goals and accelerate business performance.”

Melanie Paquette, National Sales Director

Melanie Paquette, National Sales Director

“Steven has brought tremendous insights and perspectives – he is a career catalyst.”

More Success Stories



Why Executive Coaching?

Executive leadership coaching gives you that opportunity to breathe, think, and plan. Executive leadership coaching allows you to take a little time to develop yourself as a leader and get more out of your team in the process.

If what you’ve been doing isn’t bringing in results that make you look like the STAR you are, it’s time to course-correct and put a new personal success plan into action!

The Roots of Coaching

Champion athletes know that the best way to improve performance, achieve greater success, and become the best they can be is by working with a coach. The question then is, could a sales executive benefit from working with a coach? My answer is, how could a sales executive NOT benefit from coaching! It seems plausible that if coaching is integral to sports success, why wouldn’t the same principles work in leadership?

Why Work With an Executive Leadership Coach?

Coaching (is):

  • Focused on your agenda.
  • Real-time learning and is applied to situations that you are facing as opposed to hypothetical situations.
  • Confidentiality enables you to openly explore limiting beliefs, insecurities and fears that you wouldn’t share with your peers or direct supervisor.
  • Action-driven as you develop and implement strategies to overcome obstacles.
  • Achieves a focus that is not available from direct supervisors.
  • Dramatically amplifies the impact of training.
  • Your coach holds you accountable to follow through on your planned actions.

Coaching Helps Successful Executives Achieve Greater Success

The truth is everybody needs a coach. It only makes good business sense. A good coach helps you focus on and remove the obstacles that are blocking your growth. But not everyone is ready to be coached. Ask yourself the question, are you ready for success? Are you ready to be coached?


Let’s Connect!

Frequently Asked Questions

Executive leadership coaching is estimated to be a $2-3 billion/year global industry. There has been dramatic growth in the number of people becoming coaches and leaders hiring coaches. The rapid pace of change, high levels of uncertainty, complexity, and ambiguity in business are forcing both executives and managers to look beyond training for their ongoing development needs.  An executive coach can be a career catalyst if you have direct reports, improving your leadership and people management capabilities.

Traditionally, CEOs, presidents, and business owners were the group that benefited the most from executive coaching. The higher up you go, the more challenging it is to ask for help from your boss. It gets lonely at the top. Senior executives and business owners continue to benefit from executive coaches as sounding boards and objective advisors.

As companies develop their next generation of leaders, they need to carefully target their development efforts to ensure positive ROI. They need to determine which groups of leaders can benefit the most from executive coaching.

Q: Why Executive Leadership Coaching 

The group that I have had the most experience with is sales leaders. Sales leaders are responsible for meeting the company’s revenue objectives. Performance improvements in executives and managers have a direct impact on revenue and profitability. Investing in developing leaders has the greatest ROI for any group of leaders in an organization.

I have been a sales manager and sales executive and have had executive coaches throughout my business career. I have chosen to be an executive coach and focus my efforts on leaders. Here are answers to many of your questions for those leaders who have not experienced the power of working with an executive coach.

Q: What is the Leadership Paradox?

The higher you move up in an organization, the harder it is to find honest feedback. You are expected to have the answers, yet how do you know you have the best solutions? An executive coach will help you break through the obstacles that stand between you and success.

Leaders realize that the higher you move up in an organization, the harder it is to find honest feedback. You are expected to have all the answers, yet how do you know you have the best solutions? An executive coach can help you work through the challenges you face, provide honest, non-judgemental feedback and set up processes that create success.

Q: What is Executive Leadership Coaching?

Executive Leadership Coaching is a development process that helps leaders build capabilities and confidence to achieve their goals. It is conducted one-on-one with an experienced executive leadership coach. The coach and executive/managers work together to achieve goals set by the individual.

Executive coaches provide objective observations and reflections on your situation to clearly see your options and strategies for going forward. As a result, executive leadership coaches are passionate and positive people who are more concerned with your dreams than your fears. The workplace often provides us with high stress and performance fears, and an executive coach can help leaders thrive in highly demanding environments.

Q: Why Executive Leadership Coaching?

Champion athletes know that the best way to improve their performance, achieve greater success, and become the best they can be is by working with a coach. The question is, why a successful sales leader would engage a coach?

My answer is, how can a successful leader NOT benefit from coaching! Executive leadership coaching helps successful sales leaders achieve greater success.

Q: What is the Impact Executive Leadership Coaching Can Have on a Leader?

Executive leadership coaching helps executives who want to improve their performance, leadership and achieve their objectives.

Many leaders are dealing with unprecedented organizational change; they are dealing with high levels of stress. They are being asked to do more with less and struggle to achieve their company’s objectives.

As a result, they find themselves overly stressed, frustrated, and not sure what to do. They begin to question their people instead of leading, engaging, and inspiring them. Executive leadership coaching helps leaders build a culture of accountability, performance, and engagement.

Over 25 years of research has proven that the best way to CRUSH Your Numbers is not by implementing more sales training and adding more technology but by coaching executives and their team members one-on-one to improve leadership focus. Executive Leadership coaching helps executives and managers focus on what is critical and how to avoid constant distractions.

Q: Which Leaders Benefit the Most from Executive Leadership Coaching?

Executive leadership coaching will benefit high-potential fast-tracking executives and managers: senior-level leaders or high potentials considered for a senior role in the succession plan. Many leaders are over-extended, dealing with everyday demands with little time to improve their leadership.

The truth is all managers can benefit from executive leadership coaching. It only makes good business sense. An excellent executive coach helps them focus and remove obstacles that get in the way.

Executive leadership coaching provides leaders with a focus that is not available from direct supervisors.

Q: What Exactly Do Executive Leadership Coaches Do?

Executive leadership coaches work with clients to help them set and achieve their development goals. Executive leadership coaches may use an assessment like 360-degree feedback to provide their clients with objective feedback, which helps them become aware of their strengths, weaknesses, and potential blind spots. The executive coach uses effective questions to help their clients discover solutions to their challenges, create a greater focus on what is essential, provide resources, and provide insights to assist in the development process.

Executive leadership coaches provide an objective and non-judgmental approach to help leaders reach their true potential.

Q: What Should You Look for in an Executive Leadership Coach?

With the rapid growth of the coaching industry, anyone can call themselves a coach.  Many good coaching schools provide a coaching certification program. To some companies coaching certification is important. Leadership experience in your industry is also highly valuable.  When deciding on a coach, fit is critical. You need to like, trust and respect your coach. There needs to be real chemistry and a willingness to open up with your coach to have the best result.

Q: Does Executive Leadership Coaching Have to Be in Person?

Using Zoom, Facetime, and Teams, coaching is done virtually. Thereby making face-to-face coaching is ideal but not always feasible or cost-effective.

Q: How Much Does Executive Leadership Coaching Cost?

Do you have access to your executive coach outside your scheduled time or business hours? Studies show that coaching can range from a couple of hundred dollars an hour to $3500 a month. The median cost of coaching is $500 an hour. Other considerations are the program’s duration and your executive leadership coach charge by the hour or on a monthly retainer.

Q: Where Do You Find an Executive Leadership Coach?

The best place for sales leaders to start when looking for an executive leadership coach is their peers. Referrals and recommendations reduce risk. There are several coaching directories online, or a google search may turn up potential executive coaches in your area. The HR department may have a list of qualified coaches.

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