Group Coaching Inside Sales Reps: Harnessing Collective Wisdom

Coaching Inside Sales Reps

Group Coaching Inside Sales Reps

In sales leadership, fostering a culture of continuous learning and feedback is paramount. By group coaching inside sales reps, you can tap into the power of collective insights can pave the way for a more informed and cohesive sales team. Group Coaching Sessions present an innovative method to achieve this.

By encouraging sales reps to come together, share, and analyze their call experiences, organizations will accelerate the learning curve for everyone. Are you harnessing the collective wisdom of your team by providing practical insights and steps to ensure that these sessions are effective for all participants?

A powerful approach to coaching inside reps is group coaching/learning sessions. Group coaching sessions are not just about collective learning but also foster team bonding and build a culture of open feedback.

Here’s how to effectively utilize group coaching sessions:

1- The Power of Peer Feedback:

While manager feedback is invaluable, peer feedback can sometimes resonate differently with reps. Salespeople can relate to each other’s on-the-ground experiences, and suggestions from peers might be perceived as less authoritative and more collaborative.

2- Structure of Group Coaching Sessions:

Begin with setting the tone. Emphasize that the session is a safe space for constructive feedback where the goal is collective growth.

  • Call Playback: Play a selected call without revealing whose call it is initially to ensure unbiased feedback.
  • Round Robin Feedback: Post playback, go around the room and have each rep share one positive aspect and one area for improvement. Avoid repetition by encouraging reps to build on previous points.
  • Reveal & Self-assessment: Once everyone has given feedback, reveal the rep behind the call and ask them for self-assessment. This provides an opportunity for the rep to reflect on the feedback received.

Actionable Takeaways: Conclude by summarizing key takeaways and actionable steps. Rotate reviewed calls from each rep in subsequent sessions.

3- Choosing Calls for Group Coaching Sessions:

It’s essential to select calls with a mix of strengths and areas for improvement. Calls that are flawless or filled with errors might not offer the best learning experience. You want to spark discussion; a balanced call often does that best.

4- Creating a Safe Environment:

It’s crucial that reps feel safe during these sessions. Lay down some ground rules: encourage constructive feedback, avoid personal remarks, and emphasize the learning aspect. The goal is to lift each other up and not to single out any one rep.

5- Leveraging Different Perspectives:

Reps often have varied strengths. Some might excel at building rapport, others at closing, and some at handling objections. Group coaching sessions bring these diverse strengths to the table. Encouraging reps to share their unique strategies and tactics benefits the entire team.

6- Reinforcing Key Learnings:

After a few group sessions, consider having a recap session. Discuss the most valuable lessons learned, best practices identified, and how reps have implemented feedback in their calls.


Group coaching inside sales reps, when done right, can be transformative. They fast-track individual reps’ growth and foster a culture of collaboration and continuous improvement within the team.

Steven Rosen - Book a Call
Steven Rosen - Book a Call

Seeking BOLD SALES LEADERS looking to build a winning team and develop a performance culture that achieves outstanding results.

Are you ready to consistently exceed your sales objectives by 10-20%?

Steven Rosen 2022

Hi, I’m Steven Rosen, and I’ve been coaching sales executives for over 20 years!


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Steven Rosen - Executive Sales Coach


Steven A. Rosen

Steven helps companies transform sales managers into great sales leaders. His focused coaching helps clients achieve greater personal and professional success. Steven is the author of 52 Sales Management Tips - The Sales Manager’s Success Guide.

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