Business Acumen for sales professionals has been identified as the critical sales skill to compete and win in the new era of leaner and meaner sales forces. With fewer sales… read more →
Is a lack of business acumen within the ranks affecting your sales? Sales leaders can’t ignore the issues any longer. If you want to empower your sales managers and reps to make strategic decisions you need to adapt and align you training and development programs.
Happy holidays! Are you feeling like the “Donald” again? I know that it is very difficult to downsize your sales force. How do you think your remaining sales team will perform? Can you say with good conscious that your sales force is making a difference?
The annual planning process is the time of year when pharmaceutical sales executives are asked to justify the cost of their sales force. In light of lost revenue with products going off patent, changes in formulary coverage, and evolving decision makers, sales executives are tasked with difficult decisions.
For most pharmaceutical companies the sales force is still their most expensive promotional resource. I have to agree with IMS when they stated that “Although the majority of senior executives recognise the need to change their commercial models, many are struggling with how to do so”.
What if a call center worked just as well as hundreds of sales reps on the street? That’s the question raised by BNet Pharma after AstraZeneca disbanded almost all of its in-person sales force for the stomach drug Nexium and replaced it with telephone support.
As you begin a new year many of you have made decisions to reduce the number of sales reps and employees in your respective organizations. Congratulations, you have cut out some of the fat from your organization. The bean counters and stock markets should probably be happy with you.