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Strategy is Sexy Execution Sucks

Strategy is Sexy Execution Sucks

Steven Rosen and Colleen Stanley discuss the paradox of strategy and execution in sales leadership. They explore why companies often struggle to execute their strategies effectively. Steven emphasizes the importance of building an execution plan and focusing on the most critical factors for success. Colleen highlights the need for self-awareness and reframing. Reframing the difficulty of execution as a competitive advantage can motivate us to do the hard work.

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Appeal to Your Sales Team Heads and Hearts

Appeal to Your Sales Team Heads and Hearts

In this 4:38 video, David Hennessy stresses the importance of understanding the “why” behind strategies, emphasizing a dual approach: the head for rational thinking and the heart for emotional connection. Leaders must appeal to both aspects, recognizing diverse wiring in individuals. Balancing logic and emotion, or enlisting help, is key.

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Appeal to Their Heads and Hearts

Appeal to Their Heads and Hearts

David Hennessy, VP of Sales at Kite Pharma with over 20 years of sales leadership experience, emphasizes transparent communication and a well-rounded approach to address logical and emotional requirements in successful sales leadership—including the underlying “why” behind the chosen strategy. He underscores the significance of self-awareness and adapting leadership styles to diverse individual needs.

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